Victoria’s Secret created an advertisement to represent body image. However the models where all similar in body type, the lighting made their skin tones similar, and only one white girl was wearing black, bun no of the color models where wearing white.
In response Dove created their own advertisement showing different heights, body types not normally used in advertising, and the lighting allowed each skin tone to be seen as different. Their advertisement is much more diverse and accepting than Victoria’s Secret’s.
The only thing I feel could make it even better is having different body types , not just similar ones, and different skin complexions (tattoos, scars, blemishes, ect). The Dove advertisement is still much more accepting and diverse than Victoria’s Secret’s.
I have often found myself in situations where I buy brand name products, and they wind up falling apart within a short period of time. This in tern brings me to question whether I am really paying money for the quality of the product or simply for having the name of the company stitched onto the tag. My assumption, any time I buy a high end/quality product, is that it is made from high quality materials, looks amazing, and lasts a long time.
I have noticed that even companies that I have used over the years have worsened in quality. I can see the product is made from cheaper material, the quality is lacking, (messy stitching, missing jewels, etc). and obviously wears out in almost no time. I even took notice to where the products are made. Victoria Secret for example, makes many of their products in Sri Lanka. I picked up one of their products the other day in the store, and it basically came apart in my hands. Some may not consider this to be a very high end brand name company, but when you are paying anywhere from $30-$80 for one piece of merchandise, you expect good quality.
Returning back to the original question of this post, does bran name really mean quality. I think that with many companies having their products made over seas and from cheaper materials worsens the quality. Basically, I am paying more money for the brand name of the company rather than for the actual quality and product itself.
Dove Photoshop Action was a campaign launched by Dove intended to directly target those responsible for our misconceptions about beauty. This is one of many ads that Dove has run to try to counter the excessive amount of editing happening in media and fashion ads today. This specific attack on the media was done in the form of a fake Photoshop ad on intended to enhance the glow of the model’s skin. However once downloaded and applied the ad on instead reverts the image back to the original. The intention was to go directly to the source of our misconceptions, editors, art directors and photo retouchers, and try to change their mind about true beauty.
There’s a high end shop in the UK called Debenham’s that for a while now has been going against the grain when it comes to their advertisements. A few years ago, they were the first shop to ban airbrushing in their advertisements, a huge step in fighting for more realistic expectations. A few months ago, their latest ad campaign was launched, featuring models of all different shapes and sizes, ages and genders. Not only does this benefit their marketing by providing an honest look at their fashion line, but it shows the adaptability to several outfits that any customer could have when searching through the rack. The selected models are, of course, still beautiful despite not fitting the photoshopped faces of their competitors. If more businesses were to take an honest approach in their advertising, buyers would feel much more comfortable shopping there and revenue would most definitely increase. This isn’t just a good thing for Debenham’s business, but for questioning the meaning of beauty. Photos from: The Daily Mail
Photoshop VS. Reality
Clicking the title of this post, will take you to a video clip demonstrating how photoshop changes reality. Photoshop has altered our society’s idea of beauty. The images we see in magazines and on billboards have become our aspirations as to how we want to appear. However, these images do not reflect reality. How can we expect to one day look like a model in a magazine, when the model does not even look that way? We view advertisements as reality, when they are really just a computer generated idea of beauty from some advertising executive’s imagination.
Dove has a way of speaking to women. Of showing that inner natural beauty is the most beautiful of them all. You don’t need to be a Victoria’s Secret model, who is tall, and fit with outrageously good looks. You are flawless as you are, even if you are covered in wrinkles and moles. Those characteristics are the more realistic part of you and are the things you should be most proud of. They make you unique in your own way. This video that Dove created is the most powerful thing I have ever seen on the Internet. It sends chills down your spine and makes you really look in the mirror and see you how everyone else sees you. Beautiful in your own way. So thank you to Dove. The one product company that wants you to be no one but yourself.