Julia Roberts ad banned in UK, but what has changed?

In 2011 a Julia Roberts ad for Lancome was banned in the UK for excessive use of photoshop by the UK’s Advertising Standards Authority (ASA).  While this seems like a big step in the right direction for extinguishing excessive use of photo manipulation in media, I for one feel it hasn’t changed much.  The outcry from the public about this obvious extreme use of photoshop was loud, but ad companies are still using the same tactics.  The US needs something like the UK’s ASA to regulate ads because the phenomenon of photoshopping to the point that you cannot recognize the celebrity is getting old.