The designers of this program wanted to see just how much photos are being manipulated. Now in days it is safe to assume every photograph you see in magazines and advertisements have been manipulated in some what, but how much was done to it? This program takes in to account common tools used. Each photo graph is compared to the original image and the program rates the final image on how far from reality it really is. Hopefully programs like this will break the manipulated photo’s power to create illusions.
People dressed in green help with commercial effects
You have seen the flawless and majestic hair flips that woman do in commercial. On your own, it is difficult to get you hair to move as their’s do. These people need assistance to allow them to flawlessly move their hair as they do, which is done by people dressed in green assisting them. This technique is used in other commercials and films as well for other purposes. In addition to the “invisible people” the slow motion camera also helps in making the hair flips more majestic.
Deluxe Vacation Get-Aways
You may know that when you see advertisements for an vocation spot, they all have similar aspects. Little amount of people, the people that are there are photogenic. Which we all should know by now is far from the truth. Most if not all Vacation resorts advertised are crowded and load. Most of their advertising photographs are made with models and photo manipulation to make the place appear more appealing to the target audience.
Photo Munipulation app
There a lot of apps that allow one to edit photos which they have taken. However, this one allows you to swap faces with in the photo. This can be done by selecting the faces which you wish to replace and the app will switch them. The app is for apple devices only so far. For a while now swapping faces or even making everyone have the same face has been a popular and funny manipulation to do. https://itunes.apple.com/us/app/iswap-faces/id305557780
Another reason Jennifer Lawrence is awesome
As if there weren’t enough reasons already to love Jennifer Lawrence, here’s another one. Lawrence recently appeared in a Dior ad and openly admitted they were photoshopped. On national television. Most celebrity’s don’t like to admit when they’ve been edited and retouched but Lawrence was completely frank about it, saying “I love Photoshop more than anything in the world. Of course it’s Photoshop; people don’t look like that.”
Citizen’s for Free and Fair Elections…..and Photoshop?
A conservative Ohio political group calling itself “Citizen’s for Free and Fair Elections” came under fire earlier this year for an outrageous use of photoshop on voter literature. The letter states “It is an American’s privilege and right to vote…But only if you are an American and you are registered!” The issue is the photos of the voters on the letter. There have been several minorities photoshopped out or other faces embossed over them.
Here is the letter.
And here is the original
Miranda Kerr
Miranda Kerr recently came under fire for posting a photoshopped picture of herself and two other Victoria’s Secret Angels on Instagram. The model posted the pic congratulating her fellow Angels on a successful show. However, she got it off of the internet and did not realize it was an edited version of the photo. She quickly took it down and reposted the unedited version, apologizing and stating that she had no idea the photo was edited.
The fact that models have their images edited so regularly they don’t even know when it is happening is sickening. Miranda Kerr is already ridiculously thing, and the fact that someone edited her to look even slimmer is appalling.
Julia Roberts ad banned in UK, but what has changed?
In 2011 a Julia Roberts ad for Lancome was banned in the UK for excessive use of photoshop by the UK’s Advertising Standards Authority (ASA). While this seems like a big step in the right direction for extinguishing excessive use of photo manipulation in media, I for one feel it hasn’t changed much. The outcry from the public about this obvious extreme use of photoshop was loud, but ad companies are still using the same tactics. The US needs something like the UK’s ASA to regulate ads because the phenomenon of photoshopping to the point that you cannot recognize the celebrity is getting old.
Lady Gaga Criticizes Her Own Magazine Cover
Lady Gaga was featured on the December issue of Glamour magazine for their Woman of the Year award. She took the opportunity in accepting the award to voice her concerns about photoshop in the media. She comment on the fact that her face and hair were obviously retouched and stated “I do not look like this when I wake up in the morning.”
Cool Advertisements with the Help Of Photoshop
http://thesherwoodgroup.com/advertising-2/35-amazing-ads-created-in-photoshop/#.UqUiDvRDuSo
So far there exists a lot of controversy in regard to photoshop and how to regulate it, especially towards the unrealistic body images that it promotes. I would like to propose my idea of how photoshop should be used, which will make most people happy. I say most and not all, because it is absolutely impossible to make everyone happy. I have posted a link, that shows 35 amazing advertisements made of photoshop. If to look closely, not one of those ads depicts beauty or promotes any beauty/ body related products. All of those advertisements are focusing mainly on what the product is about and what message is trying to be delivered by that brand. My proposal: there should be limit and or regulation of how much photoshop can be used in advertisements promoting body images and beauty. Advertisements that are promoting products that do not involve body image and beauty should have the freedom to use photoshop to a greater extent than the beauty/body image ads, because the focus of these ads is to promote the product and or message rather than an idealism of the human body. In these ads, one does not have to question what is “real” and look deeply into detail to tell if the ad has been altered in any way, because one can obviously see that there is absolutely nothing “real” about the advertisements because they have been generated using only photoshop.
peeking under the covers of marketing 